First there was text, then there were pictures and now we have video. Facebook’s 10 th anniversary “Look Back” video got all my friends involved and swamped my news feed for days! So simple and so effective, everyone loved showing off their highlights and looking back at memories.
Video is fast becoming the preferred way to communicate. So I thought I’d test this theory myself by advertising a job vacancy we have here at Vertex Solutions.
Here’s how I found the experience.
It was fun. The actual recording was fast, with the right preparation and all parties knowing what is involved, the pointing and shooting took no time.
The message is clear and gives the viewer a good perspective of what it is like to work with the company and literally see people they could be working with and the environment.
There is less chance of misunderstanding the message. Text can be interpreted in a different way to which the writer intended. I’m sure we’ve all had experience in this, usually when using text messaging!
The clips are easily posted to social media, even on Twitter a video can make up for the lack of characters!
You can still include text in videos and add animation to spice it up.
You can measure the number of views on YouTube.
In the advanced settings on YouTube you can tailor the settings of each video individual to help make sure it reaches the relevant audience.
Although the filming didn’t take long, preparation and editing the final version did take time.
If you have not got the budget to do these professionally you must make sure they look as good as possible. For example use a tripod as your hands may not be as steady as you think, and that air con unit that you’re so used to you don’t even notice anymore?, will sound like a train going past full-speed on the video.
Video editing software can be expensive, there is free software available but it may not contain everything you need. I must admit, I had a little help from Cast Recruitment Videos, but to keep cost to a minimum you can record the video yourself and just pay someone to edit them.
Overall, I have looked at the response rates/views of my video compared to a text specification and after a few days Video is clearly out performing so I say do video and do it now!
Things to remember
Stats taken from https://www.youtube.com/yt/press/en-GB/statistics.html